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Campaigns
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Bloodwise: 137 blood cancers
I developed and launched Bloodwise's 137 campaign: the UK’s biggest ever, multi-channel blood cancer awareness campaign. It reached over 70% of the population through a nationwide out-of-home and comprehensive digital campaign, web and film content, search, PPC, email and social media (organic and paid campaigns).
Cancer Council: Peace of mind
I delivered a high profile AU$1 million behaviour change campaign which increased smear tests by 18%. It included managing qualitative focus testing; creative development and production of TV, cinema, digital, convenience, radio and print advertising (in 9 community languages); paid media strategy and buy; and accompanying PR campaign and GP materials.
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