Fundraising & membership
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Plan International UK
I created take-home pieces (a brochure and infographic) for this client's Giving Circles launch event. I also developed their case for support materials for major donors, covering the need for unrestricted funds; legacy and endowments giving; and making the case for investing in international development.
As head of copy at Bloodwise I oversaw content for every aspect of fundraising: from individual giving appeals and supporter magazines to trading catalogues. We also created all community and sports fundraising materials; major donor event concepts and print collateral; and launched our new 'give in celebration' and 'give in memory' products.
London Youth asked me to develop a suite of materials that boosted their membership, by promoting their offering to local youth organisations.
The 'Join ... and' campaign I created stretched across a new member pack, 10 inserts and other materials.